專業與溫度的平衡——如何在保持專業形象的同時,讓網站散發溫暖的療癒氛圍?從「冰冷的證書牆」蛻變為「溫暖的對話邀請」。
专业与温度的平衡——如何在保持专业形象的同时,让网站散发温暖的疗愈氛围?从「冰冷的证书墙」蜕变为「温暖的对话邀请」。
Balancing professionalism and warmth — how to maintain a professional image while radiating a warm, healing atmosphere? From "cold certificate wall" to "warm conversation invitation".
阿慧是一位擁有心理學碩士學位的身心諮詢師,專注於職場壓力調適與情緒管理。她擁有完整的專業背景,包括多項國際認證,卻發現自己的網站給人的第一印象是「冰冷而有距離感」。
「來找我的人都是帶著脆弱來的,但我的網站卻像在說:看看我有多專業。」阿慧坦言,她的舊網站堆滿了證書和學歷,卻沒有讓人感受到被理解、被接納的溫暖。
阿慧是一位拥有心理学硕士学位的身心咨询师,专注于职场压力调适与情绪管理。她拥有完整的专业背景,包括多项国际认证,却发现自己的网站给人的第一印象是「冰冷而有距离感」。
「来找我的人都是带着脆弱来的,但我的网站却像在说:看看我有多专业。」阿慧坦言,她的旧网站堆满了证书和学历,却没有让人感受到被理解、被接纳的温暖。
Hui is a wellness consultant with a Master's degree in Psychology, specializing in workplace stress management and emotional regulation. Despite her comprehensive professional background and international certifications, she found her website gave off an "cold and distant" first impression.
"People who come to me are vulnerable, but my website seemed to say: look how professional I am." Hui admitted her old website was filled with certificates and credentials but lacked the warmth of being understood and accepted.
「我想讓每個點進來的人,都感覺像走進一個可以安心呼吸的空間。」
「我想让每个点进来的人,都感觉像走进一个可以安心呼吸的空间。」
"I want everyone who visits to feel like they've entered a space where they can breathe easy."
「新網站上線後,有好幾個個案告訴我:『一進到你的網站,就覺得這裡是我能說話的地方。』這正是我一直想傳達的感覺。專業很重要,但讓人感到被接納,才是療癒的開始。」
「新网站上线后,有好几个个案告诉我:『一进到你的网站,就觉得这里是我能说话的地方。』这正是我一直想传达的感觉。专业很重要,但让人感到被接纳,才是疗愈的开始。」
"After the new website launched, several clients told me: 'The moment I entered your website, I felt this was a place where I could speak.' That's exactly what I wanted to convey. Professionalism matters, but making people feel accepted is where healing begins."
讓我們一起,找回品牌最真實的樣子。
让我们一起,找回品牌最真实的样子。
Let's work together to rediscover your brand's authentic self.